Google Company Analysis

Prepared by Matt Decuir

Exhibit 14 – Company Valuation and Assumptions

Valuation (in millions)  
PV(Free Cash Flows) 109,075
PV(Continuing Free Cash Flows) 47,734
  Less Debt Liabilities 0
  Less Preferred Equity 0
Common Equity value 156,809
Shares Outstanding 311.55
Value per share (not in millions) 503.32
Last Market price (not in millions) $504.77
  Difference (1.45)


Capital Asset Pricing Model
Risk Free Rate 5.24%
Market Risk Premium 7.00%
Beta 1.20
CAPM = 13.61%


Weighted Average Cost of Capital
Ke 13.61%
We 100.00%
Ks 13.61%
Ws 0.00%
Rd 10.00%
Wd 0.00%
Tc 35.00%
WACC = 13.61%


Beta Calculations:
Yahoo Microsoft Google
Beta (a) 1.620 1.109 1.293
Standard Error 0.170 0.082 0.290
     
Adjusted Beta 1.415 1.073 1.196
Industry Average Beta (b) 1.24
Google's Adjusted Beta 1.20
(a) Beta calculated using weekly returns starting January 1, 2002, and ending June 8, 2007, using the S&P 500 as the market index.
(b) Industry Average beta calculated using equal weighting of Yahoo and Microsoft's adjusted betas.

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